Financial Planning: An Industry Revolution

While most people understand the importance of developing a financial plan, many lack the tools to do so.

"Financial Planning is as fundamental to our client experience as the coffee bean is to Starbucks."

David B. Root Jr., CFP®

Founder & CEO

LifePlan 20/20® Financial Planning

We are the lens that brings simplicity, transparency and order to our individual and corporate clients’ lives.

Our roundtable of experts will address any or all of the following four pillars in your plan.

Retirement Planning

  • Goals and Objectives

  • Cash Flow Projections

  • 401(k) Investment Options

  • Roth IRA Conversions

  • Social Security Planning

Charitable Planning

  • Gift Planning

  • Tax Saving Strategies

  • Donor Advised Funds

  • Charitable Trusts

Estate Planning

  • Wills, Trusts, and Powers of Attorney

  • Beneficiary Coordination and Asset Titlement

  • Tax Saving Strategies

  • Legacy Planning/Next Generation

Education Funding

  • 529 Plans

  • Savings Analysis

  • Budgeting

  • Financial Aid and Loan Analysis


Risk Management

  • Life Insurance

  • Disability Coverage

  • Long Term Care Planning

  • Property-Casualty Insurance

  • Health Insurance

Income Tax Planning

• Tax Reduction Strategies

• Tax Loss Harvesting
• Use of Appreciated Stock

• Intra-Family Transfers

• Tax Return Preparation


Our professional network

To provide additional support and to help you act on our recommendations – we have assembled a network of professionals that include attorneys, insurance professionals, accountants and private bankers, all with the same goal - to help you implement your financial plan successfully. 

• Estate and Trust Attorneys

• Accountants
• Private Bankers

• Philanthropic Advisors


• Life Insurance

• Property and Casualty Insurance
• Mortgage Brokers


 Learn more about LifePlan 20/20® and our professional network 

 For assistance with any of your questions, contact our Roundtable Chair, Steve Kohler, CFP®, to discuss a financial checkup for you and your family. 

Where to find us:



436 Seventh Avenue, Suite 2800

Pittsburgh, PA 15219-1818


Phone: 412.227.2800

Toll Free: 888.227.0913

Fax: 412.227.2805



811 Madison Ave, 7th Floor

Toledo, OH 43604


Phone: 419.574.9399

Toll Free: 888.227.0913

Fax: 419.574.9356

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© 2019 DBR & CO

This communication is strictly intended for individuals residing in the states of AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.

Important Consumer Disclosure: D.B. Root & Company, LLC (“DBR & CO”) is an SEC registered investment adviser located in Pittsburgh, Pennsylvania. DBR & CO and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC-registered investment advisors by those states in which D.B. Root & Company maintains clients. DBR & CO may only transact business in those states in which it is notice filed, or qualifies for an exemption or exclusion from notice filing requirements. DBR & CO’s web site is limited to the dissemination of general information regarding its investment advisory services to United States residents residing in states where providing such information is not prohibited by applicable law. Accordingly, the publication of DBR & CO’s web site on the Internet should not be construed by any consumer and/or prospective client as DBR & CO’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Furthermore, the information resulting from the use of tools or other information on this Internet site should not be construed, in any manner whatsoever, as the receipt of, or a substitute for, personalized individual advice from DBR & CO. Any subsequent, direct communication by DBR & CO with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of DBR & CO, please contact the United States Securities and Exchange Commission on their web site at A copy of DBR & CO’s current written disclosure statement discussing DBR & CO’s business operations, services, and fees is available from DBR & CO upon written request. DBR & CO does not make any representations as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to DBR & CO’s web site or incorporated herein, and takes no responsibility therefore. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

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Advisory HQ’s Top Ten advisors’ rankings are based on methodologies used by established financial news organizations and are highly focused on three pillars: total assets under management (AUM), firm size/quality, and the amount of revenue generated by an advisory firm. AdvisoryHQ’s Advisor Selection Methodology is based on a wide range of filters including fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience. The review and ranking articles are always 100% independently researched and written without the ranked Firms knowing they are being reviewed.

Certain supervised persons of DBR & CO, in their individual capacities, as registered representatives of a broker-dealer, may provide securities brokerage services and implement securities transactions under a separate commission based arrangement and may be entitled to a portion of the brokerage commissions paid to the brokerage firm, as well as a share of any ongoing distribution or service (trail) fees from the sale of mutual funds. 


A number of DBR & CO’s Supervised Persons are also licensed insurance agents and may offer certain insurance products on a fully-disclosed commissionable basis.  A conflict of interest exists to the extent that DBR & CO recommends the purchase of insurance products where its Supervised Persons may be entitled to insurance commissions or other additional compensation.